Protect Our Winters

Winter is integral to Utah’s economy and well being. That’s why Ski Utah is partnering with Protect Our Winters and Discrete Headwear to promote carpooling in the Wasatch on January 13, making it Utah’s inaugural “POW day.” The first 500 carpoolers and bus riders get Discrete hats, Snowcru water bottles, and preferred parking at the resort. There will also be parties at Snowbird and Alta where you can sign up to ski or snowboard with a POW Athlete.

University of Utah students, staff and faculty can find car pooling through the U’s partnership with Zimride, a safe and secure network for the U community to find, and provide, rides.

Please join Ski Utah, Protect our Winters and Discrete at both Alta Ski Area and Snowbird Ski and Summer Resort on January 13 to help raise awareness both locally and globally around climate change. Why January 13? January 13, 2016 isn’t just another winter day. Based on over 50 years of snow data, this is statistically the snowiest day in Utah! This is truly Utah’s “POW” day.