What does skiing have to do with pharmacy, scientific imaging, or making video games? Not a whole lot, but these University of Utah programs couldn’t pass up the chance to don the amazing photographic feats accomplished by photographers and shredders in our backyard of the Wasatch Mountains. It makes for great advertising.
Your eye may have caught some of the airborne antics while looking for baggage at the Salt Lake International Airport. The University of Utah’s College of Pharmacy, Scientific Computing and Imaging Institute, and the Entertainment Arts & Engineering Program all took part in the Ski the U campaign. A total of five signs ran from November 2011 to March 2012, the height of the legendary Utah ski season, and the campaign received the Best Print Advertising Award from the Utah Office of Tourism.